Partnership for Drug-Free Kids
The Kitchen at The Martin Agency created a new campaign for the Medicine Abuse Project, an expansive five-year national action campaign by The Partnership for Drug-Free Kids that aims to prevent half a million teens from abusing medicine by the year 2017. It rallies parents, grandparents, educators, health care providers, communities and law enforcement to collectively help end teen medicine abuse, and ultimately save lives.
PHARM PARTY: an educational mobile game
Concept: A mobile game that educates users on the dangers of medication abuse and its links to teen overdoses and deaths.
Concept: A series of print ads that highlight the danger of having prescription medications accessible to teens at home.