KRISTY HEILENDAY
Pool Signage_0051-SQUARE.jpg

CHROMAT

CHROMAT

The Babeguard Pool Rules

Chromat is an architectural bodywear brand known for its cutting-edge design and consistent advocacy for inclusivity and bold self-acceptance. For their Fall/Winter ‘18 swimwear line, we wanted to create a campaign that put that ethos front and center. We played off the familiar visual language of pool rule signage to create a new set of rules—ones that we can (and should) live by, in and out of the pool.

Chromat-PoolRules-Poster-square.jpg
Chromat-PoolRules-OfficialArtboard 1.jpg
Chromat Pool Rules: No Body Policing
Chromat-PoolRules-OfficialArtboard 2.jpg
Chromat-PoolRules-Geena-NoJudgement.jpg
NTQ9Lskg.jpeg