KRISTY HEILENDAY
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Chromat

CHROMAT

CHROMAT

Pool Rules

Chromat is a bodywear brand known for its cutting-edge design and consistent advocacy for diversity and inclusivity. We created a campaign for their F/W18 swimsuit line that put this ethos front and center. By playing off the familiar language of public pools, we developed a new set of pool rules—ones that we can (and should) live by, in and out of the pool.

The cast, aka the Chromat Babeguard, features plus-modeling pioneers Emme and Denise Bidot, sex educator and double mastectomy survivor Ericka Hart, activist and amputee Mama Cax, and model and trans activist Geena Rocero. Shot by Anastasia Garcia.

Can you abide?

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