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      <image:caption>BettyLab When we think of baking, we think of home, family time, comfort. But it’s more than that—it’s a science. And the kitchen? The original laboratory. Baking makes STEM learning approachable, building kids' confidence to create, experiment, and practice STEM skills every day. It's an accessible way to empower girls in these fields and show all kids that they have a place in the future of STEM. In order to bring modern relevancy to Betty Crocker and introduce the brand to a new generation of families through STEM, we created BettyLab: Where baking is just the beginning.</image:caption>
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      <image:caption>Light the Future Trying to help the planet can feel overwhelming, if not impossible. But Green Mountain Energy has been giving customers the power to help for decades, just by switching to solar and wind electricity. Our Light the Future campaign takes Green Mountain Energy from utility company to spark of hope—lighting the way to a greener tomorrow by helping customers take action through clean energy today.</image:caption>
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      <image:caption>ART DIRECTOR + Creative problem solver. Illustrator. Camper. Barry’s Bootcamper. Reader of many books at once. High-functioning night owl. Low-key goth. PRESS Ad Age, Adweek, Adweek, Artsy, Buzzfeed, Business Insider, Campaign US, Campaign US, Creative Boom, Design Taxi, Glamour, Hollywood Reporter, Huffington Post, Nylon, Refinery29, The Root, Teen Vogue, Telly Awards, Today Show  k.heilenday@gmail.com</image:caption>
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