Capital One and MasterCard wanted to give their Massachusetts customers a priceless surprise. So we created a campaign that gave them the ultimate gift: a chance to "unlock" global adventures, and their debit cards were the key. Every purchase entered them to win a getaway to Hong Kong, London, Paris, or Rome. We generated awareness in Boston by dropping custom, larger-than-life doors—along with opera singers, martial artists, beefeaters, accordion players, painters, and other local flavors—representing each city. Cardholders could swipe their cards to open the doors, and they'd get a notification on their Capital One mobile app to confirm they were now entered to win.
After the grand prize winners were selected, we teamed up with Adam Richman (of Man v. Food fame) to help sweeten their surprise.
Unlocking Doors to Adventure
MasterCard and Capital One wanted to boost debit card purchases in the state of Massachusetts. Travel is a huge motivator and common pursuit for people, but there can be lots of barriers: time, money, planning. So we decided to help them with that. Our campaign offered customers the ultimate priceless surprise: a chance to "unlock" global adventures, and their debit cards were the key. We generated awareness by dropping custom larger-than-life doors around Boston—along with opera singers, martial artists, beefeaters, plein air painters, and other trappings representing the four destinations: Hong Kong, London, Paris, and Rome. Every swipe of their card was an entry to win.
After the grand prize winners were selected, we teamed up with Adam Richman (of Man v. Food fame) to help sweeten the surprise.