The Poetry of DNA
Entering the DNA testing category late in the game, MyHeritage DNA needed a strong message to stand out from the crowd. While most brands focus on the individualistic nature of DNA results and building family trees, we wanted to show that these percentages and categories don’t divide us, they unify us.
We partnered with Prince Ea—a writer and digital influencer known for his unapologetic takes on social issues—who wove his DNA results into a message that challenges the idea of race itself.
We also got Prince Ea, his brother and father together for full reveal of their family tree on Facebook Live, including not just names but faces of their ancestors.