CREATIVE DIRECTOR
CREATIVE DIRECTOR
TAP IN. FAN OUT.
Wells Fargo partners with six college programs known for their die-hard fanbases—UNC, USC, Texas A&M, Stanford, UGA, and UF. Our job was to create a campaign that drives national brand health while deepening engagement with these fans.
We know college sports fans don’t do anything halfway—they go all in, from game-day rituals to lifelong loyalty. So we leaned into that intensity, creating seven videos (six school-specific and one national hero) that celebrate each program’s unique culture and the fans who go hardest for their teams. By tapping into the pride and nuance of college sports fandom, we showed how Wells Fargo’s custom debit cards let fans rep their school—and go even harder.