CREATIVE DIRECTOR
CREATIVE DIRECTOR
TAP IN. FAN OUT.
Wells Fargo partners with six college programs known for their die-hard fanbases—UNC, USC, Texas A&M, Stanford, UGA, and UF.
These fans don’t do anything halfway—they go all in, from game-day rituals to lifelong loyalty. We leaned into that intensity with a campaign that celebrates each program’s unique culture and the fans who go hardest for their teams. By tapping into the pride and nuance of college sports fandom, we showed how Wells Fargo (and their custom college debit cards) helps fans go even harder.