DKNY

TODAY I FEEL

Sexy or smiley? Fashion typically has two looks. But people are so much more. With #IFeelDKNY, the brand invites you to dress to express it all. The good, the bad, the ugly, and the infinite sides between.

The campaign launched with a collective of influencers who wear what they feel, whenever and wherever, inspiring others to share it all on World Mental Health Day and every day thereafter.

It ran on social and out of home in LA, London, and NYC—including a Times Square takeover, resulting in 13+ million video views, 6.7 billion media impressions, and all the feels.